Description: Assortment planning in the context of e-commerce refers to the strategic process of determining the variety and quantity of products that an online store will offer to its customers. This process is fundamental to maximizing customer satisfaction and optimizing sales, as it involves a detailed analysis of market trends, consumer preferences, and competition. Assortment planning not only considers product selection but also their arrangement and presentation on digital platforms. A well-planned assortment can help businesses differentiate themselves in a saturated market, attract a specific target audience, and foster customer loyalty. Additionally, this process must be dynamic, adapting to changes in demand and the introduction of new products. In the e-commerce environment, assortment planning relies on analytical and data management tools that enable retailers to make informed decisions about which products to include, in what quantities, and how to promote them, thus ensuring a smooth and satisfying shopping experience for consumers.
