Description: Assurance techniques are methods used to provide confidence in the security of online transactions. These techniques are fundamental to protecting sensitive user information, such as personal data and credit card details, during the online purchasing process. They include a variety of practices and technologies that ensure the integrity, confidentiality, and authenticity of transactions. Key features include the use of encryption to protect information during transmission, the implementation of security protocols like HTTPS, and two-factor authentication to verify user identity. The relevance of these techniques lies in the growing concern for online security, as consumers are increasingly aware of the risks associated with digital transactions. By applying these techniques, companies can not only comply with security regulations but also foster customer trust, which is crucial for success in the competitive online market. In summary, assurance techniques are essential for creating a safe and reliable shopping environment, which in turn drives the growth of e-commerce.
