Description: Augmented reality in tourism refers to the integration of digital elements into the physical environment to enhance visitors’ experiences. This technology allows for the overlay of information, images, and animations onto the reality that tourists are experiencing, providing additional context and improving their understanding of the places they visit. Through devices such as smartphones, tablets, or augmented reality glasses, users can interact with their surroundings in innovative ways. Augmented reality not only offers historical and cultural data about monuments and points of interest but can also include gamification elements, creating more immersive and engaging experiences. This fusion of digital and physical transforms how tourists perceive and enjoy their environment, making each visit unique and memorable. Additionally, augmented reality can facilitate navigation in unfamiliar cities, guiding visitors through personalized routes and highlighting nearby points of interest. In summary, augmented reality in tourism represents a significant evolution in how travelers interact with their surroundings, offering a richer and more personalized experience.
