Bait-and-Switch

Description: The ‘Bait and Switch’ is a tactic used in the field of cybersecurity and online marketing, where a user is lured into a trap, typically through deception or an attractive offer, and then swapped for something else, such as sensitive information or unauthorized access to systems. This technique relies on psychological manipulation, exploiting the user’s curiosity or desire to perform an action that compromises their security. ‘Bait and Switch’ can manifest in various forms, such as phishing emails promising rewards or downloads of malicious software that appear legitimate. The effectiveness of this tactic lies in its ability to deceive users into believing they are making informed decisions when, in fact, they are being manipulated to facilitate an attack. In a digital environment where security is paramount, understanding and recognizing these tactics is essential to protect information and systems from potential threats.

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