Description: Behavior Analysis involves studying user behavior to improve interactions with automated systems like chatbots. This approach focuses on collecting and analyzing data on how users interact with a system, allowing organizations to better understand their needs and preferences. Through data analysis techniques and machine learning, patterns in user behavior can be identified, facilitating the personalization of responses and enhancing the overall experience. Additionally, behavior analysis can help detect anomalies, optimize processes, and predict future trends. In the management context, it becomes a key tool for informed decision-making, as it allows companies to adjust their strategies based on the information obtained. In the realm of automated systems, this analysis is essential for creating more natural and effective interactions, which in turn can increase customer satisfaction and operational efficiency. The integration of multimodal models and platforms in behavior analysis allows for a more holistic and accurate view, improving the responsiveness and adaptability of automated systems.