Description: Business alignment refers to the process of synchronizing an organization’s strategies with information technology (IT) strategies to achieve common goals. This approach seeks to ensure that IT investments are aligned with business goals and priorities, maximizing the value and efficiency of technological resources. Business alignment involves close collaboration between IT leaders and business executives, fostering smooth communication and mutual understanding of needs and capabilities. The main characteristics of business alignment include identifying strategic objectives, assessing technological capabilities, and implementing projects that support the organization’s overall vision. The relevance of this concept lies in its ability to enhance competitiveness and agility in a constantly changing market environment, where technology plays a crucial role in innovation and operational efficiency. In summary, business alignment is essential to ensure that technological initiatives are not only effective but also directly contribute to the overall success of the organization.
