Description: Business impact refers to the effect or influence that a business decision or action has on the organization. This concept encompasses a wide range of consequences, both positive and negative, that can arise from various strategies, policies, and practices adopted by a company. The impact can manifest in different areas, including profitability, reputation, organizational culture, and long-term sustainability. It is essential for companies to carefully evaluate the implications of their decisions, as a negative impact can result in financial losses, decreased employee morale, or damage to brand image. Conversely, a positive impact can lead to sustained growth, customer loyalty, and a competitive advantage in the market. Measuring business impact is done through key performance indicators (KPIs) and data analysis, allowing organizations to adjust their strategies and continuously improve. In an increasingly complex and dynamic business environment, understanding and managing business impact has become an essential competency for leaders and managers, who must be able to anticipate and respond to the consequences of their decisions in a global context.