Description: A Business Intelligence Report is a document that presents data analysis and information for decision-making. This type of report is prepared from the collection and analysis of relevant data from various sources, including internal databases, market reports, and competitive analysis. Its main objective is to provide business leaders with a clear and concise view of the current business situation, as well as market trends and growth opportunities. Business intelligence reports often include data visualizations, such as charts and tables, that facilitate understanding of the information presented. Furthermore, these reports can address different areas, such as sales, marketing, finance, and operations, allowing organizations to identify areas for improvement and make informed decisions. In an increasingly competitive business environment, the ability to analyze data effectively has become a key factor for success, and business intelligence reports are essential tools to achieve this.
History: Business intelligence as a concept began to take shape in the 1980s when organizations started using data processing systems to analyze information and make more informed decisions. One significant milestone was the introduction of the term ‘business intelligence’ by Howard Dresner in 1989, who defined it as a set of concepts and methods to improve business decision-making. Since then, the evolution of technology, especially with the rise of databases and data analytics, has allowed business intelligence reports to become essential tools for organizations.
Uses: Business intelligence reports are used in various areas within an organization. In sales, they help identify buying trends and assess product performance. In marketing, they allow for the analysis of campaign effectiveness and better customer segmentation. In finance, they facilitate risk assessment and budget planning. Additionally, these reports are useful for identifying market opportunities and evaluating competition, enabling organizations to proactively adjust their strategies.
Examples: An example of a business intelligence report is a quarterly sales analysis for a company, which includes sales trend graphs, comparisons with previous periods, and future projections. Another example could be a market analysis report that evaluates a company’s position against its competitors, identifying strengths and weaknesses. There are also reports that analyze customer behavior through surveys and purchase data, providing valuable insights for marketing strategy.
