Description: A business model is a strategic plan that describes how a company creates, delivers, and captures value. This concept encompasses various elements, such as the value proposition, customer segments, revenue streams, key resources, and essential activities. The value proposition refers to the unique offer that the company presents to its customers, differentiating it from the competition. The customer segment identifies who the product or service is aimed at, allowing the company to focus its marketing and sales efforts. Revenue streams are the ways in which the company generates money, whether through direct sales, subscriptions, advertising, among others. Key resources are the assets needed to carry out operations, while essential activities are the tasks that the company must perform to fulfill its value proposition. A well-defined business model is crucial for a company’s success, as it provides a clear roadmap and helps identify growth opportunities and areas for improvement. In a constantly changing business environment, the ability to adapt and evolve the business model is fundamental to remain competitive and relevant in the market.
