Description: Business model resilience refers to an organization’s ability to adapt and recover from disruptions, whether technological, economic, or social. In a zero-trust environment, where threats can arise from anywhere, resilience becomes a crucial element for the sustainability of businesses. This concept involves not only the ability to respond to crises but also proactivity in identifying risks and implementing strategies that minimize their impact. Key characteristics of a resilient business model include flexibility, agility, and an organizational culture that fosters innovation and collaboration. Resilience enables companies not only to survive adverse situations but also to thrive in a changing environment, ensuring service continuity and customer satisfaction. In the context of digital technologies, where data and services are accessible from multiple locations and devices, resilience translates into the ability to maintain effective operations despite infrastructure failures or cyberattacks. Thus, a resilient business model becomes a key differentiator in an increasingly competitive and volatile market.