Description: The ‘Business Model Risk’ in the context of ‘Zero Trust in the Cloud’ refers to the potential dangers that can affect the viability and security of a company’s operations adopting this approach. Zero Trust is a security model that assumes threats can be both inside and outside the network, so no user or device is trusted by default. This approach involves a series of continuous controls and checks to ensure that only authorized users and devices have access to critical resources. However, implementing Zero Trust in the cloud can present significant risks, such as the complexity in managing identities and access, the possibility of configuration errors that can leave security gaps, and the reliance on cloud service providers that may not meet required security standards. Additionally, the lack of visibility and control over data in cloud environments can increase exposure to cyberattacks. Therefore, it is crucial for organizations to carefully assess these risks and develop appropriate strategies to mitigate them, thus ensuring the integrity and continuity of their business model in a Zero Trust environment.