Description: Business strategy is an action plan designed to achieve long-term or general objectives. This strategy involves identifying specific goals, assessing available resources, and formulating an approach that allows the organization to effectively reach its objectives. In the context of agile project management, business strategy focuses on how the team’s decisions and actions align with the organization’s overall goals. This includes task prioritization, resource allocation, and adapting to changes in the market environment. A well-defined business strategy enables companies to be more competitive, respond quickly to customer needs, and maximize delivered value. In summary, business strategy is essential for guiding organizations in a dynamic and ever-changing environment, ensuring that every action contributes to long-term success.
History: The Scrum methodology was developed in the 1990s by Jeff Sutherland and Ken Schwaber. Its origin is based on the need to improve project management in complex and changing environments. Over the years, Scrum has evolved and established itself as one of the most widely used agile frameworks in software development and project management in general. In 2001, the Agile Manifesto was formalized, promoting principles that support flexibility and collaboration in teamwork, which in turn strengthened the adoption of Scrum across various industries.
Uses: Scrum is primarily used in software development, but its application has expanded to other areas such as marketing, human resources, and general project management. Organizations use Scrum to improve collaboration among teams, increase efficiency in product delivery, and quickly adapt to changes in customer requirements. Additionally, it allows for better visibility of project progress and fosters continuous feedback.
Examples: A practical example of Scrum application is the development of a mobile application. A team can divide the project into two-week sprints, where each sprint focuses on delivering a specific functionality. At the end of each sprint, a review is conducted with stakeholders to gather feedback and adjust the approach as needed. Another example is in the marketing field, where a team can use Scrum to plan and execute campaigns more agilely and effectively.
