Description: Buyer’s remorse is the feeling of regret or doubt that a consumer experiences after making a purchase. This emotion can arise for various reasons, such as the perception that the purchased product does not meet expectations, the belief that an excessive price has been paid, or the comparison with other available options in the market. This phenomenon is especially relevant in the context of consumer behavior, where the ease of purchase and the wide variety of products can intensify the feeling of regret. Consumers may feel overwhelmed by the amount of information and options, leading to impulsive decisions. Buyer’s remorse can manifest in actions such as returning the product, seeking more economical alternatives, or general dissatisfaction with the shopping experience. Companies need to be aware of this phenomenon, as it can affect customer loyalty and brand reputation. To mitigate buyer’s remorse, strategies may include flexible return policies, clear product descriptions, and excellent customer service, which can help increase consumer satisfaction and reduce the likelihood of post-purchase regret.
