Description: Conversion metrics in e-commerce are data that measure the effectiveness of marketing campaigns in converting visitors into customers. These metrics are essential for understanding the performance of websites and the effectiveness of marketing strategies implemented. They include indicators such as the conversion rate, which is calculated by dividing the number of visitors who take a desired action (such as making a purchase) by the total number of visitors, multiplied by 100. Other relevant metrics may include average order value, cart abandonment rate, and cost per acquisition. These metrics not only help merchants evaluate the success of their campaigns but also provide valuable insights into consumer behavior, allowing for real-time adjustments to optimize user experience and maximize sales. In an increasingly competitive digital environment, analyzing these metrics has become an essential practice for any e-commerce business looking to grow and adapt to the changing needs of its customers.
