Description: Demand forecasting is the process of estimating future demand for a product or service by customers. This process is fundamental for strategic planning in companies, as it allows them to anticipate market needs and adjust production, inventory, and resources required to meet that demand. It employs various techniques and tools, ranging from statistical methods to machine learning models, to analyze historical data and market trends. Accuracy in demand forecasting can significantly impact a company’s profitability, as inaccurate forecasts can lead to excess inventory or a lack of products available for consumers. Additionally, in the context of sustainability, effective demand forecasting can help companies optimize their resources and reduce waste, aligning with more responsible and sustainable practices. In the realm of operational management and resource optimization, demand forecasting becomes a key tool for managing operational expenses and maximizing resource utilization, ensuring that technology investments are efficient and aligned with the actual needs of the business.