Description: Demand generation refers to a set of marketing activities designed to create interest and need in the market for a specific product or service. This process involves identifying and attracting a target audience, generating awareness and desire through various communication and promotion strategies. Demand generation not only focuses on immediate sales but seeks to build a long-term relationship with consumers, fostering loyalty and brand recognition. Tactics may include advertising campaigns, content marketing, events, social media, and public relations, all aimed at stimulating consumer interest and curiosity. In a competitive business environment, demand generation has become essential for companies looking to differentiate themselves and capture their audience’s attention. By creating effective demand, businesses can not only increase their sales but also establish a solid foundation for future growth, adapting to the evolving needs of the market and consumers.
