Description: The term ‘differential’ refers to a distinctive feature or factor that allows a product, service, or brand to stand out from others in the market. The differential can manifest in various forms, such as product quality, customer service, user experience, or unique features offered by the products. This concept is fundamental for businesses looking to stand out in a competitive market, as a clear differential can attract more customers and foster brand loyalty. An effective differential must not only be relevant and valuable to the consumer but also communicable and sustainable over time. In summary, the differential is a key element in the marketing and positioning strategy of any business, especially in a digital environment where competition is intense and options for consumers are abundant.
