Description: A digital platform is an online framework that facilitates the development and delivery of digital services, allowing organizations to automate processes and improve operational efficiency. These platforms integrate various tools and technologies that enable the creation, management, and optimization of applications and services in the cloud. Their modular and scalable design allows companies to quickly adapt to changing market needs, facilitating collaboration among teams and system integration. Digital platforms are fundamental in the era of digital transformation, as they enable organizations not only to optimize their internal operations but also to offer personalized experiences to their customers. Additionally, they often include features such as data analytics, content management, and automation capabilities, making them a valuable resource for innovation and competitiveness in today’s business environment.
History: Robotic Process Automation (RPA) began to gain popularity in the late 1990s and early 2000s when companies started looking for ways to improve operational efficiency by automating repetitive tasks. In 2001, the term RPA was introduced, and since then it has rapidly evolved, driven by advancements in artificial intelligence and machine learning. By 2012, RPA had established itself as a viable solution for many organizations, and since then it has grown exponentially, becoming an integral part of the digital strategy for many companies.
Uses: RPA is primarily used to automate administrative and back-office tasks such as data entry, invoice management, and account reconciliation. It is also applied in various sectors, including customer service, where bots can handle common inquiries and free human agents for more complex tasks. Additionally, it is used in data collection and analysis, allowing companies to gain valuable insights without manual intervention.
Examples: An example of RPA is the use of bots to automate the invoicing process in a company, where bots can extract data from invoices, input it into accounting systems, and send notifications to customers. Another example is the automation of human resources processes, such as payroll management and onboarding new employees, where bots can perform repetitive tasks and reduce processing time.
