Description: A discount campaign is a marketing strategy aimed at promoting discounts on products, with the goal of increasing sales and attracting more customers. These campaigns can be temporary or permanent and are often designed to coincide with special events, such as holidays, product launches, or seasonal changes. Discount campaigns can include a variety of tactics, such as percentage markdowns, ‘buy one get one free’ offers, or volume discounts. The implementation of these campaigns not only seeks to incentivize immediate purchases but also to enhance brand visibility and foster customer loyalty. In the context of e-commerce, discount campaigns can be easily managed through integrated tools that allow merchants to set promotional prices, coupons, and special offers, thus facilitating the attraction of new customers and the retention of existing ones. The effectiveness of these campaigns can be measured through metrics such as increased website traffic, sales volume, and conversion rates, allowing merchants to adjust their strategies based on the results obtained.
