Description: A discount is a reduction in the usual price of a product or service, which can be expressed in absolute or percentage terms. This mechanism is widely used in various sales environments, particularly in e-commerce, where merchants can set promotional prices to attract more customers. Discounts can be temporary, such as during seasonal sales or special events, or permanent, applying to certain products continuously. Additionally, discounts can be applied through coupons, volume offers, or special prices for specific groups, such as students or club members. Implementing discounts not only helps increase sales but can also enhance customer loyalty, encouraging consumers to return for future deals. In the context of e-commerce, discounts are a key tool for competing in a saturated market, where consumers have access to multiple options and prices. Therefore, a well-planned discount strategy can be crucial for the success of an online business.
