Description: The discount rate adjustment in e-commerce refers to the process of modifying the percentage of discount applied to products in an online store. This functionality allows store owners to set more attractive prices for customers, thereby incentivizing purchases and increasing sales. The discount rate can be adjusted temporarily, as in the case of special promotions or seasonal sales, or permanently for products that are intended to be liquidated. Additionally, e-commerce platforms offer flexibility in applying discounts, allowing them to be applied to specific categories, individual products, or even to the entire shopping cart. This adjustment is not only crucial for a store’s pricing strategy but also plays an important role in the customer’s perception of value. A well-implemented discount can attract new buyers and foster loyalty among existing ones, becoming an essential tool in digital marketing and online sales management.
