Description: C2C e-commerce (Consumer to Consumer) refers to commercial transactions that occur between individual consumers, often facilitated by digital platforms. This model allows users to buy and sell products or services directly to each other, eliminating the need for traditional intermediaries. Key features of C2C commerce include accessibility, as anyone with internet access can participate, and a wide variety of products, ranging from second-hand items to handmade goods. Additionally, this type of commerce fosters the creation of online communities where users can interact, share experiences, and build trust. The popularity of C2C commerce has significantly increased with the rise of platforms like eBay, Etsy, and Facebook Marketplace, which have simplified the buying and selling process among individuals. In this context, various e-commerce solutions emerge as powerful tools for those looking to establish their own online stores, allowing users to create personalized spaces for C2C transactions, manage inventories, and facilitate secure payments.
History: C2C commerce began to gain popularity in the 1990s with the advent of the internet and the creation of online auction platforms like eBay, launched in 1995. As technology advanced, more platforms emerged that facilitated sales between consumers, such as Craigslist and Etsy. The evolution of social media also boosted this model, allowing users to sell products through their profiles. Today, C2C commerce has further diversified with mobile applications and marketplaces that enable fast and secure transactions.
Uses: C2C commerce is primarily used for buying and selling second-hand products, collectible items, and handmade goods. It is also employed in the exchange of services, such as tutoring or repair services. C2C platforms allow users to set prices, negotiate directly, and create a trust environment through ratings and reviews.
Examples: Examples of C2C commerce include eBay, where users can auction or sell items directly; Etsy, which focuses on handmade and vintage products; and Facebook Marketplace, which allows users to sell products within their local community. These platforms have transformed the way consumers interact and conduct transactions with each other.
