Description: E-Feedback refers to the process of electronically collecting feedback from customers or users using various digital platforms. This approach allows companies and organizations to obtain valuable information about customer experience, opinions, and suggestions quickly and efficiently. E-Feedback is conducted through online surveys, forms, social media, emails, and mobile applications, facilitating direct interaction between the consumer and the company. The main characteristics of this process include immediacy, accessibility, and the ability to analyze data in real-time. E-Feedback is particularly relevant in the era of Industry 4.0, where digitalization and connectivity are essential for informed decision-making. By integrating electronic feedback into their strategies, companies can quickly adapt to market needs, improve their products and services, and foster a closer relationship with their customers. This approach not only optimizes the user experience but also contributes to continuous innovation and process improvement within organizations.
