Description: E-innovation refers to the introduction of new ideas or methods in the digital space, encompassing a wide spectrum of technologies and approaches that transform the way we interact, work, and communicate. This concept manifests in various areas, such as the metaverse, where immersive virtual environments are created that allow for interactive and social experiences; innovation, which involves the continuous improvement of processes and products through technology; and NFTs (non-fungible tokens), which revolutionize digital ownership by enabling the authentication and exchange of unique assets online. E-innovation not only focuses on the creation of new tools but also on reimagining business models and how companies and individuals relate to the digital world. Its relevance lies in its ability to drive the digital economy, foster creativity, and provide solutions to contemporary problems, becoming a key engine for sustainable development and competitiveness in an increasingly interconnected global environment.
History: The term ‘e-innovation’ has evolved with the rise of the Internet and digitalization in recent decades. In the late 1990s and early 2000s, the advent of Web 2.0 allowed users to interact and collaborate online, laying the groundwork for digital innovation. Over time, concepts such as the metaverse and NFTs began to gain popularity, especially from 2020 onwards, when the pandemic accelerated the adoption of digital technologies. Key events include the launch of metaverse platforms and the explosion of NFTs in 2021, when digital artworks began selling for millions of dollars, highlighting their potential in the realm of digital ownership.
Uses: E-innovation is used in various applications, from creating virtual environments for events, meetings, and entertainment experiences, to implementing blockchain technologies for the authentication and trading of NFTs. In the business realm, companies use e-innovation to enhance customer experience, optimize internal processes, and develop new business models that leverage digitalization. Additionally, it is applied in education, where online learning platforms and virtual environments enrich teaching and learning.
Examples: Examples of e-innovation include platforms that allow users to create and explore interactive virtual worlds. In the realm of NFTs, marketplaces have facilitated the buying and selling of unique digital art and collectibles. Additionally, companies have begun exploring the use of NFTs to authenticate products and create exclusive experiences for their customers in the metaverse.
