Description: End-user security in the context of e-commerce refers to the measures implemented to protect consumers’ devices and data during their online transactions. This includes safeguarding personal information such as names, addresses, and credit card details, as well as securing the devices used to access e-commerce platforms. End-user security encompasses various practices, such as using encryption to protect sensitive data, two-factor authentication to verify user identity, and implementing firewalls and antivirus software to prevent unauthorized access. Additionally, educating users about safe practices, such as recognizing phishing emails and creating strong passwords, is essential to minimize risks. In an environment where online transactions are increasingly common, end-user security becomes a critical aspect of fostering consumer trust and ensuring a safe and satisfying shopping experience. E-commerce companies must continuously update their security measures to adapt to new threats and vulnerabilities, thereby ensuring the protection of their customers and the integrity of their business operations.
