Description: Enterprise application security refers to the practice of protecting critical applications of an organization against threats and vulnerabilities. This approach involves implementing various security measures to safeguard the integrity, confidentiality, and availability of applications. In the context of ‘Zero Trust in the cloud’, enterprise application security focuses on the premise that no entity, whether internal or external, should be trusted by default. This means that every access to the application must be verified and authenticated, regardless of the user’s location. Key features include multi-factor authentication, network segmentation, and continuous activity monitoring. The relevance of this practice has grown exponentially with the increase in cyber threats and the migration of applications to cloud environments, where data can be more vulnerable. Enterprise application security not only protects sensitive data but also helps comply with regulations and security standards, which is crucial for maintaining customer trust and the organization’s reputation.
