Description: Environmental analysis refers to the evaluation of external factors that can influence a process, system, or project. This approach allows for the identification, assessment, and management of risks and opportunities arising from the environment in which an organization operates. By collecting and analyzing data on economic, social, technological, and ecological aspects, environmental analysis provides a comprehensive view that helps companies make informed decisions. The main characteristics of this analysis include trend identification, potential impact assessment, and strategy formulation to mitigate risks. Its relevance lies in enabling organizations to adapt to a constantly changing environment, ensuring sustainability and long-term competitiveness. In a world where external factors can significantly affect a company’s performance, environmental analysis becomes an essential tool for process management, facilitating the alignment of business strategies with market conditions and stakeholder expectations.
