Description: Exit intent is a technology that detects when a user is about to leave a website. This concept is based on analyzing user behavior, using tools that monitor mouse movement, page scrolling, and other activity indicators. When it identifies that a user is about to close the tab or navigate away from the current page, various strategies can be activated to retain them, such as pop-ups, special offers, or brief surveys. Exit intent has become a valuable tool for website owners, as it allows them to improve user retention rates and optimize the conversion of visitors into customers. This technology not only aims to reduce abandonment rates but also to provide a more personalized and engaging experience, adapting to users’ needs and behaviors. By implementing tactics based on exit intent, companies can increase their effectiveness in digital marketing and enhance customer satisfaction, creating an environment where users feel valued and motivated to stay on the site.
