Description: The Experience Economy is an economic concept that focuses on creating memorable events for customers, elevating the offering of products and services to a level where the consumer experience becomes the main added value. In the context of the digital economy, this approach is enhanced through the use of digital technologies, such as artificial intelligence, augmented reality, and the Internet of Things (IoT), which allow for the personalization and enrichment of interactions with consumers. Companies that adopt this model seek not only to meet the basic needs of their customers but also to generate emotions and meaningful connections through unique experiences. This implies a shift in business mentality, where innovation and creativity are fundamental to stand out in an increasingly competitive market. The Experience Economy applies not only to sectors such as tourism and hospitality but also extends to retail, education, and healthcare, where personalized experiences can enhance customer satisfaction and foster brand loyalty. In summary, this approach transforms the way companies interact with their customers, turning every touchpoint into an opportunity to create value through memorable experiences.
