Description: Features are distinctive attributes or functionalities of a product or service that differentiate it from others in the market. These can include aspects such as design, quality, performance, durability, ease of use, and technological innovation. Features are fundamental for the identification and promotion of a product, as they influence consumer perception and purchasing decisions. In the realm of product management, understanding and clearly defining features is essential for developing effective marketing strategies and ensuring that the product meets market expectations. Additionally, features can be classified into essential, which are critical for the product’s functionality, and optional, which enhance the user experience. Proper identification and communication of these features can be the key to a product’s success in a competitive environment.
