Description: Field study is a research methodology conducted in a natural environment rather than in a controlled laboratory. This technique allows researchers to observe and analyze phenomena in their real context, providing a deeper and more nuanced understanding of the behaviors and dynamics at play. It is often used in various disciplines such as sociology, anthropology, and ecology, where human interactions or ecosystems are complex and influenced by multiple factors. Key characteristics of field study include the collection of qualitative and quantitative data, direct observation, and interaction with study subjects. This methodology is particularly relevant in the evaluation of how innovations are adopted and adapted in different social and cultural contexts. By conducting a field study, researchers can identify patterns, trends, and factors affecting the implementation of theoretical models in practice, contributing to a better understanding of the dynamics of technology and practice diffusion in society.
