Description: FINDTEXT is a DAX (Data Analysis Expressions) function used in data analysis tools such as Power BI and SQL Server Analysis Services. Its main purpose is to locate a substring within a text string and return the position where that substring is found. This function is particularly useful for text analysis, allowing analysts to identify the location of certain patterns or keywords within a dataset. The syntax of FINDTEXT includes parameters that specify the substring to search for, the string in which to search, and optionally, the starting position from which to begin the search. This flexibility allows users to tailor the function to various analytical needs, facilitating the manipulation and extraction of relevant information from large volumes of textual data. FINDTEXT is a powerful tool for those working with unstructured data, as it enables efficient breakdown and analysis of textual information, contributing to informed decision-making in business environments.