Description: The ‘Flash Deal’ is a marketing strategy used in e-commerce that consists of short-term promotions offering significant discounts on selected items. These offers usually have a limited duration, which can range from a few hours to several days, and are designed to create a sense of urgency among consumers. The idea is to encourage immediate purchases, leveraging consumer psychology that tends to act quickly in the face of perceived scarce opportunities. Flash sales are common on various online retail platforms and can encompass a wide range of products, from technology to fashion. Additionally, they are often advertised through emails, social media, and the retailer’s website, helping to maximize visibility. This type of promotion not only attracts new customers but can also reactivate the interest of previous customers, thus fostering brand loyalty. In a digital environment where competition is fierce, flash sales have become an essential tool for increasing sales and improving inventory turnover.
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