Description: Fraudulent marketing refers to deceptive marketing practices aimed at misleading consumers. These tactics can include spreading false information, exaggerating the features of a product or service, and manipulating data to create a false perception of value or quality. This type of marketing not only undermines consumer trust but can also have legal consequences for the companies involved. Key characteristics of fraudulent marketing include a lack of transparency, the use of fake testimonials, and the creation of offers that seem too good to be true. In an environment where interaction is primarily digital, these practices can be particularly harmful, as consumers often rely on online information to make purchasing decisions. The relevance of fraudulent marketing lies in its ability to damage brand reputation and negatively impact customer experience, which can lead to a decrease in sales and consumer loyalty. In a world where trust is essential for business success, fraudulent marketing poses a significant risk to both consumers and companies seeking to operate ethically and responsibly.
