Description: The ‘Front Office’ in the context of e-commerce refers to the part of the website where customers interact directly. This section is crucial as it serves as the point of contact between the consumer and the company, where product browsing, information searching, and ultimately purchasing take place. In the front office, users can explore product catalogs, read descriptions, view images and prices, and add items to their shopping cart. Additionally, it includes functionalities such as user account management, payment options, and shipping processes. The user experience in this area is fundamental to the success of an online business, as an intuitive and attractive interface can increase conversion rates and customer satisfaction. Therefore, the design and functionality of the front office are aspects that companies must carefully consider to optimize customer interaction and foster brand loyalty.
