Description: Funnel metrics are analytical tools that allow the evaluation of the effectiveness of each stage in a conversion process, commonly used in marketing and sales. These metrics are visually represented as a funnel, where each section of the funnel corresponds to a phase of the process, from lead generation to final conversion into customers. As users progress through the funnel, a percentage of them is expected to move from one stage to another, allowing the identification of where opportunities are lost and where improvements can be made. Funnel metrics are crucial for understanding customer behavior, optimizing marketing strategies, and maximizing conversion rates. By analyzing these metrics, companies can make informed decisions about how to adjust their tactics, improve user experience, and ultimately increase their revenue. The ability to measure and analyze each stage of the funnel provides a clear view of the effectiveness of campaigns and helps identify areas for improvement, resulting in a more strategic and data-driven approach to business growth.
