Description: General Security in the context of Data Loss Prevention refers to a set of measures and practices implemented by organizations to protect the integrity, confidentiality, and availability of information. This includes identifying sensitive data, implementing access controls, encrypting data, and regularly backing up information. Data security is crucial in an environment where cyber threats are becoming increasingly sophisticated and frequent. Organizations must adopt a proactive approach to mitigate risks, which involves not only the right technology but also staff training and the establishment of clear policies. General security encompasses protection against external attacks, such as malware and phishing, as well as the prevention of internal errors, such as accidental data deletion. In this sense, the security culture within an organization plays a fundamental role, as all employees must be aware of best practices and the importance of protecting information. Implementing an effective general security strategy not only helps prevent data loss but also contributes to customer trust and the organization’s reputation in the market.