Description: Gift wrapping is a service offered to wrap purchased items in decorative paper. This service not only adds an aesthetic touch to gifts but also provides a more personalized and exciting experience for the recipient. Wrapping can include a variety of materials, such as wrapping paper, ribbons, bows, and greeting cards, allowing buyers to express their creativity and attention to detail. In the context of e-commerce and sales, gift wrapping has become an added value that can influence consumers’ purchasing decisions. By offering this option, online stores can differentiate themselves from the competition and enhance customer satisfaction, as many buyers seek to simplify the gifting process, especially during holidays and special occasions. Additionally, gift wrapping can be an effective strategy to increase the average purchase ticket, as customers are willing to pay extra for this service that simplifies the gifting experience. In summary, gift wrapping not only beautifies the product but also plays a crucial role in the sales and marketing strategy of online stores.
