Description: The act of giving a gift is a social practice that transcends cultures and eras, symbolizing affection, appreciation, or celebration. In the context of e-commerce, this act has been greatly facilitated through digital platforms that allow users to select, customize, and send gifts quickly and efficiently. These platforms offer a wide variety of products, from luxury items to unique experiences, enabling consumers to choose the perfect gift for any occasion. Furthermore, e-commerce has transformed the way gifts are perceived, allowing for the purchase of items that can be sent directly to the recipient, even if they are thousands of miles away. This ease of access and the possibility of customization have made the act of gifting more accessible and meaningful, adapting to the needs and preferences of each individual. In an increasingly digital world, gifting has become a form of emotional connection that can be expressed through a simple click, making the experience of giving and receiving gifts richer and more varied than ever.