Description: The ‘MAX’ function in DAX (Data Analysis Expressions) is a fundamental tool used in data analysis within various platforms, including business intelligence and data modeling environments. Its main purpose is to return the largest value from a set of values, making it an essential function for performing comparisons and statistical analysis. This function allows analysts and developers to quickly identify the maximum of a dataset, facilitating informed decision-making based on the results obtained. ‘MAX’ can work with data columns, expressions, or even individual values, granting it great flexibility in its application. Additionally, it is important to highlight that this function can be used in combination with other DAX functions, further expanding its utility in creating interactive reports and dashboards. In summary, ‘MAX’ not only simplifies the data analysis process but also enhances users’ ability to extract valuable insights from large volumes of data.