Description: Growth Hacking is a marketing strategy focused on the rapid expansion of a company or product through innovative and low-cost tactics. This approach aims to maximize user acquisition and market penetration in a short period, leveraging digital technologies and social media. In the context of various industries, including but not limited to technology, finance, and e-commerce, growth hacking becomes an essential tool for competing in a highly dynamic and saturated environment. The main characteristics of this strategy include constant experimentation, data-driven decision-making, and the ability to quickly adapt to market trends. The relevance of growth hacking lies in its capacity to enable startups and emerging companies to scale rapidly, often outpacing more established competitors. In a world where consumer attention is fleeting, growth hacking tactics allow companies to effectively capture and retain customers, ensuring their sustainability and long-term success.
