Description: The growth in security awareness refers to the increasing understanding and attention that users pay to security practices in the digital environment. This phenomenon has gained relevance in a world where cyber threats are becoming more sophisticated and frequent. Security awareness implies that individuals are not just passive recipients of information but become active participants in protecting their data and systems. This includes recognizing the importance of strong passwords, identifying phishing emails, and understanding privacy policies. As organizations adopt security models like Zero Trust, which assumes that no entity, internal or external, is trustworthy by default, security awareness becomes crucial. Users must be equipped with the necessary knowledge to navigate an environment where security is a shared responsibility. This growth in security awareness not only improves the security posture of organizations but also empowers individuals to make informed decisions about their own digital security, fostering a culture of prevention and proactivity in risk management.