Description: Guided Selling is a sales approach that utilizes advanced technology to facilitate and optimize the customer’s purchasing process. This method is based on the integration of digital tools that allow sellers to interact more effectively with consumers, guiding them through each stage of the buying process. Through Software as a Service (SaaS) platforms, companies can implement systems that analyze customer behavior, personalize product recommendations, and offer real-time assistance. The main features of Guided Selling include the automation of repetitive tasks, real-time data collection, and the ability to provide a personalized shopping experience. This approach not only enhances customer satisfaction but also increases conversion and loyalty rates. In a digitally connected environment, where digitalization is fundamental, Guided Selling becomes an essential tool for companies looking to remain competitive and relevant in a constantly evolving market.
