Description: An immersive experience is one that fully engages the user, creating a sense of presence in a virtual or augmented environment. This experience is achieved through advanced technologies that stimulate the senses, such as sight, sound, and, in some cases, touch. In the context of the metaverse, the immersive experience allows users to interact with a 3D digital world where they can socialize, play, or work. Augmented reality (AR) overlays digital elements onto the real world, enriching the perception of the physical environment. On the other hand, virtual reality (VR) immerses the user in a completely digital environment, isolating them from the real world and offering a unique and enveloping experience. These experiences are increasingly relevant in various fields, from entertainment to education and professional training, as they allow for a richer and more meaningful interaction with content.
History: The concept of immersive experience has evolved since the 1960s when Ivan Sutherland developed the first virtual reality system known as ‘The Sword of Damocles’. Over the decades, technology has advanced significantly, with milestones such as the creation of more accessible virtual reality devices in the 1990s and the rise of augmented reality in the 2010s. The popularization of platforms like Oculus Rift and AR applications has brought the immersive experience to a wider audience.
Uses: Immersive experiences are used in a variety of fields, including entertainment, education, professional training, therapy, and marketing. In entertainment, they are employed in video games and interactive cinematic experiences. In education, they allow for practical simulations and interactive learning. In the professional realm, they are used to train employees in safe and controlled environments. Additionally, in therapy, they are applied to treat phobias and anxiety disorders.
Examples: Examples of immersive experiences include video games like ‘Beat Saber’, which uses virtual reality to provide an active gaming experience, and augmented reality applications like ‘IKEA Place’, which allows users to visualize furniture in their home before purchasing. In the educational field, platforms like ‘Labster’ offer virtual laboratories for science students, allowing experiments in a safe and controlled environment.
