Description: In-app purchases refer to transactions made by users through mobile applications, especially in the context of e-commerce. These purchases allow consumers to acquire products or services without leaving the app, providing a smooth and convenient user experience. In-app purchases can include a variety of items, from physical goods to digital content, such as subscriptions, upgrades, or virtual items. This business model has gained popularity due to the increasing penetration of smartphones and users’ preference for making purchases quickly and easily. E-commerce applications, as well as gaming and social media platforms, have integrated this functionality to facilitate product purchases and monetize their content. The ability to make in-app purchases not only enhances the user experience but also allows companies to collect data on purchasing behavior, which can be used to personalize offers and improve customer retention.
