Description: Incentives in the context of technology and cloud refer to the financial benefits or discounts that cloud service providers offer to their customers to encourage the use of their platforms. These incentives can manifest in various forms, such as cloud credits, reduced usage fees, or discounts for long-term commitments. The idea behind these incentives is not only to attract new customers but also to retain existing ones, promoting more extensive use of the services offered. As organizations seek to optimize their operational costs and improve efficiency, incentives become a key tool to facilitate the adoption of cloud technologies. Additionally, these benefits can help organizations experiment with new solutions without a significant financial commitment, which can be crucial for innovation and digital transformation. In a competitive environment, cloud providers use these incentives as a strategy to differentiate themselves in the market, offering added value that can influence customers’ decisions when choosing among different providers.
