Description: The influence model is a conceptual framework used to analyze how one variable affects another within a given system. This model is based on the premise that interactions between different elements can be quantified and studied to better understand the effects of one variable on another. In this context, variables can be both independent and dependent, and the model allows for the identification of causal relationships, correlations, and behavioral patterns. It is often used in various disciplines, including psychology, sociology, economics, and technology, to assess the impact of changes in one variable on another. The main characteristics of the influence model include its ability to simplify complex systems, its focus on data measurement and analysis, and its usefulness in predicting outcomes. This model is relevant in decision-making, as it provides an empirical basis for understanding how modifications in one aspect can ripple through to others, thereby facilitating the planning and implementation of effective strategies in different contexts.