Description: Instant apps are an innovative feature of mobile operating systems that allows users to run applications without the need to install them on their devices. This functionality is based on ‘streaming’ technology, where the components of the application are downloaded and executed temporarily, providing an experience similar to that of an installed application. This means that users can access specific features of an application quickly and easily, without taking up storage space on their device. Instant apps are particularly useful for testing applications before deciding whether to perform a full installation, enhancing the user experience by reducing friction in the process of discovering new applications. Additionally, these apps can be shared via links, making them easily accessible in different contexts, such as on social media or websites. In summary, instant apps represent a significant advancement in how we interact with mobile software, offering convenience and efficiency in app usage.
History: Instant apps were introduced by Google in 2016 during the Google I/O conference. This concept emerged as a response to the need to facilitate access to applications without the burden of installation, especially in a context where storage on mobile devices is limited. Since their launch, they have evolved and been integrated into the broader mobile ecosystem, allowing developers to create smoother and more accessible experiences for users.
Uses: Instant apps are primarily used to enhance user experience by allowing quick access to specific features of an app without the need for installation. They are ideal for situations where users want to try an app before committing to downloading it. They are also used in marketing, allowing companies to offer app demonstrations more effectively.
Examples: A practical example of instant apps is accessing games where users can play without needing to install the full game. Another example is the use of shopping apps, where users can browse products and make purchases without having to download the retailer’s app.
