Description: Integrated Analytics refers to the combination of various analytics tools and techniques to obtain a comprehensive and coherent view of data. This approach allows organizations to analyze information from multiple sources, facilitating informed and strategic decision-making. Through data integration, patterns, trends, and correlations can be identified that might otherwise go unnoticed if analyzed in isolation. Business Intelligence (BI) tools that implement integrated analytics often include capabilities for visualization, data mining, and predictive analysis, enabling users to explore data interactively and gain valuable insights. The relevance of integrated analytics lies in its ability to transform large volumes of data into useful information, thereby improving operational efficiency and competitiveness in the market. In an increasingly complex and data-driven business environment, integrated analytics becomes an essential component of any organization’s data strategy.