Description: Intermodal communication refers to the interaction and exchange of information that occurs through different modalities, such as text, image, sound, and video. This concept is fundamental in the field of multimodal communication, where it is recognized that humans do not only use verbal language to communicate but also employ other semiotic resources that enrich the message. Modalities can include visual, auditory, and tactile elements, and their combination allows for a more complete and nuanced expression of ideas and emotions. Intermodal communication is particularly relevant in contexts where capturing the recipient’s attention effectively is sought, such as in advertising, education, and digital media. By integrating various modalities, more immersive and meaningful experiences can be created, facilitating understanding and learning. This approach also reflects the complexity of human communication, where meanings are constructed from the interaction of different forms of representation. In an increasingly digital world, intermodal communication has become essential for connecting with diverse audiences and adapting to the multiple ways people consume information.
